Quick Facts at a Glance
- Recall Date
- September 25, 2025
- Hazard Level
- HIGH
- Brand
- Mad Rabbit
- Category
- Health & Personal Care
- Sold At
- Unknown
- At-Risk Groups
- GENERAL, PREGNANT, PETS
What to Do Now
Use this page like a recall checklist: verify the product first, then act on the official remedy.
Immediate steps
- 1Stop using the product until you confirm whether it is included in the recall.
- 2Compare the product label, model number, UPC, color, size, and purchase location against the identifiers below.
- 3Follow the official remedy from Consumer Product Safety Commission; save photos, receipts, labels, and correspondence before contacting the company.
- 4If the product could harm a child, older adult, pet, or patient, move it out of reach immediately.
Check these identifiers
- Brand
- Mad Rabbit
- Product type
- Numbing Cream
- Sold at
- Unknown
Recall Timeline
Key dates and source checks for this recall record.
Recall announced
September 25, 2025
Reported by CPSC
September 25, 2025
RecallRadar source check
April 18, 2026
Consumer action
Use the official remedy and keep documentation.
More Product Images
Hazard Information
The numbing cream contains lidocaine, which must be in child-resistant packaging, as required by the Poison Prevention Packaging Act. The numbing cream's packaging is not child-resistant, posing a risk of serious injury or death from poisoning, if the contents are swallowed by young children.
What You Should Do
Consumers should stop using the product immediately. Mad Rabbit via email at product@madrabbit.com or online at https://www.madrabbit.com/pages/product-recalls or at https://www.madrabbit.com/pages/contact-us and click on "Product Recall" for more information.. Consumers should immediately secure the recalled numbing cream out of the sight and reach of children and contact Mad Rabbit via email or online for a free child-resistant lid to store the products. Once the product is secured, consumers can use the product, as directed.. Available options: Repair
About This Product
RELIEVE is a lidocaine numbing cream sold under the Mad Rabbit brand. Consumers use it for temporary numbing relief.
Why This Is Dangerous
If swallowed by a child, lidocaine in non-child-resistant packaging poses serious poisoning risk that may require medical treatment.
Industry Context
This recall is not part of a broader industry pattern in the provided data.
Real-World Impact
Immediate action required for consumers; hides potential severe harm to children and a potential regulatory violation.
Practical Guidance
How to identify if yours is affected
- Check product for RELIEVE lidocaine numbing cream in a short wide-mouthed white container with RELIEVE on the front.
- Verify that packaging lacks a child-resistant cap.
- Look for Mad Rabbit branding and Menthol labeling on the container.
Where to find product info
Refer to recall pages on Madrabbit.com or contact email provided.
What timeline to expect
Repair option available; process will involve shipping a free child-resistant lid.
If the manufacturer is unresponsive
- Document contact attempts with Mad Rabbit.
- File complaint with CPSC if company ignores requests.
How to prevent similar issues
- Always ensure packaging is child-resistant for similar products in future purchases.
- Check for recalls on brands and products before storing.
- Store medicines and topical products out of reach of children.
Documentation advice
Keep records of recall notices, exchanges, and any correspondence with the company.
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Product Details
Brand: Mad Rabbit. Product: RELIEVE Lidocaine Numbing Cream. Packaging: short wide-mouthed white container. Packaging label includes RELIEVE, Mad Rabbit logo, Menthol. Recall date: 2025-09-25. Status: Active. Remedy: free child-resistant lid offered; repair option.
Reported Incidents
No incidents or injuries are reported in the provided data.
Key Facts
- HIGH hazard level
- No injuries reported
- Non-child-resistant packaging violates federal law
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Safety Guide
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